GSM WORLD

According to the Sunday Telegraph easyMobile have only signed up about
5,000 customers in the two months since it was launched.

<http://portal.telegraph.co.uk/money/main.jhtml?xml=/money/2005/05/08/cneasy08.xml&menuId$2&sSheet=/money/2005/05/08/ixcity.html>

Joneseylah

On Sun, 8 May 2005 20:21:38 +0000 (UTC), Joneseylah
wrote:



5000 in 2 months sounds OK - what are you comparing it to?


Chris P Bacon

On Sun, 8 May 2005 20:21:38 +0000 (UTC), Joneseylah
wrote:


Bear in mind that they give the impression of being a business with
only about half a dozen staff, few overheads, and only a limited
marketing budget.

If they carry on at 2,500 per month, it will take them a long time to
get five million, but if their overheads are low, where is the
problem? 5,000 users may be enough for their business plan.

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On Sun, 08 May 2005 21:23:32 +0100, Chris P Bacon
wrote:


Im not comparing it to anything, I put the question mark at the end
of the subject line and the wording in the bodytext was a direct quote
from the online article.. The Sunday Telegraph seems to think it is a
flop and I thought I would send the link for uktm readers to form
their own opinions.

With low overheads and minimum staffing costs, 2500 new customers a
month could be very sustainable as a new business venture.

Joneseylah

Thus spaketh Joneseylah:


EasyMobile has rejected reports that the discount mobile telephone outfit is a
flop.........

http://www.theregister.com/2005/05/09/easymobile flop

Probably 4,999 more than they should have signed up.

Easymobile will fail to take customers from other networks unless they start
to offer calls at 1p/ min, all the time, without an offer periods.

But dont worry, they will still be around in five years time, probably with
5,001 customers.

A company like easymobile must hit the ground running. Their intake of new
customers for the first twelve mouths is critical, not the first two months.


Joneseylah wrote in message
news:7pss71p11vtcfc4805tni43t2lagl9sk2n@4ax.com...
<http://portal.telegraph.co.uk/money/main.jhtml?xml=/money/2005/05/08/cneasy
08.xml&menuId$2&sSheet=/money/2005/05/08/ixcity.html>

it s not cheap enough to get users to move to them, CW have cut so
there is little difference.
they will go under i reckon

well, Frank Rasmussen has just dismissed the numbers as redicolous. H
did so to the Copenhagen Stock Exchange. He claims that easymobile i
way past 5000 costumers, which is why they are expanding to Germany an
Holland in a few months.

Easymobile.com has 8000 unique hits every day and the number is rising

--
Daneboy